We’re changing

what qualifies as

good advice

in Food CPG.

Operators first,

consultants second.

We don’t speak in theory, we speak from the factory floor, test kitchen, and brand activations.

We started Birdway CPG to be the consulting firm we wish had existed when we were on the other side of the table: fast, honest, strategic, and just unhinged enough to actually drive results.

Along the way, we've learned that the next great innovation isn't coming from some multinational that just needs to play it safe. It's coming from passionate creators, scrappy food incubators, and test kitchens willing to take a swing.

We've teamed up to support those businesses with data, process, and manufacturing know-how. To bring life to food brands that deserve more than a template approach. Because like you, we're hungry for what comes next.

Our Approach

  • Rich caramel swirl close-up symbolizing creativity and precision in CPG consulting and food and beverage expertise.

    Data comes first.

    Our approach is simple; we balance your passion with proof. We dig deep into the data to produce actionable insights that can save you pain. (And by pain we mean money.)

  • Colorful spices blended with wooden spoons on blue surface, evoking global flavor and innovation in food and beverage consulting.

    The team you need, when you need it. 

    We’re set up to be different, because every situation is unique. We blend leadership between marketing and ops to ensure every creative idea is also possible.

    With decades of experience in Food CPG, we’re equipped with the understanding to accomplish anything, and the partnerships to bring in specialists as needed. Perfect for driving your project forward at any stage.

  • Golden honey dripping in detailed macro view, representing craft, quality, and early-stage food brand consulting excellence.

    We’re founders too. 

    It’s easy to get stuck. We know, we’ve been there too. But we also know how to drive a product forward, and we’ll give you the honest advice most won’t.

    Sometimes a tough no early in the process saves you a bundle in the long run.

Dan Beaudoin

Graphic design of Birdway CPG yellow arrow highlighting Dan Beaudoin’s leadership in CPG consulting and commercialization.
Portrait of Dan Beaudoin, Birdway CPG partner and industry expert specializing in CPG consulting and commercialization strategy.
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Meet Dan: our consummate operations guru. Dan is what happens when an over-caffeinated, slightly feral strategist refuses to quit.

A well groomed ops guy running on espresso, pattern recognition, and a suspicious amount of cottage cheese; he’s built a career out of turning chaos into consumer-ready products.

Affectionately known as Mango Dan for his unique ability to connect suppliers with manufacturers even in droughts, his knowledge of food and production is unparalleled.

Sara Heitmann

Graphic design of Birdway CPG yellow arrow featuring Sara Heitmann, symbolizing her expertise in early-stage food brand consulting.
A smiling woman with long brown hair and green eyes, wearing a green shirt and small hoop earrings, standing in front of a red brick wall.
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Meet Sara: our brand strategist turned consumer whisperer. A retail floor veteran who got dangerously good at reading data patterns and refused to stay in her lane.

A structure-obsessed marketer running on spreadsheets, shopper psychology, and dirt under her fingernails; she's built a career out of translating consumer chaos into shelf domination.

Known for her ability to predict why someone reaches for this product over that one, her understanding of the shopper-to-brand connection is her super power.

She cut her teeth building retail displays, climbed the ladder launching global innovations, and now brings operations-level rigor to the wild world of brand strategy.

When she's not evolving packaging or matching insights to co-man capabilities, you'll find her in the garden or on the board of her local urban farm, because apparently understanding food systems from soil to sale is her idea of balance.

We make innovation real.

We help brands

move from idea to shelf,

balancing creativity with commercialization,

and passion with proof.

See how we can help you