WE ARE
BECAUSE
WE EAT
When we say the best answer isn’t always yes, we mean it.
Before we build anything, we pressure-test whether it should exist in the first place. We validate your concept, economics, the manufacturing path, everything. More often than not, that means we work together to pivot and find a version that actually works.
We’re your senior level innovation team, without the internal headcount.
Food & Beverage Consulting Services:
Development, Co-Manufacturing & Commercial Readiness
Portfolio Strategy
& Brand Innovation
We help food and beverage brands define where to play & how to win, using data to find category whitespace and then positioning your brand to own it. We have experience at the start-up scale, venture-backed growth stage, and with global brands north of $2B in revenue.
Similar to a fractional CCO or CMO, we understand where things can break at every level and how to prevent those fractures before they become expensive.
Food Concept Development & Validation
Brand Positioning
Consumer Insights
Product Portfolio Management
White Label and Licensing Opportunities
Product Development & Technical Commercialization
You've got a product. Now it's time to scale.
The formulation that works on a benchtop rarely survives commercial production intact. Tastes can drift, costs move, and consistency is usually the first thing to go. We bridge that gap with you, so what ships is what you approved.
Benchtop Formulation
Feasibility Analysis
Food Product Development
Recipe Optimization at Scale
Ingredient Sourcing
Manufacturing & Supply Chain
Finding a co-manufacturer while avoiding the stress.
Co-manufacturers are fickle people. Let us manage the relationships and streamline production setup, raw materials sourcing, costs, and packaging so you’re not learning co-man politics on your own dime.
Co-packer Vetting & Due Diligence
Operations Management
Plant Trial Support
Procurement Strategy
3PL Vetting
Financials & Commercial Readiness
Knowing the numbers work, before you commit.
We LOVE a good spreadsheet. Seriously.
It’s your investment, but we treat it like our own - digging into ingredient and operating costs, financial scenario planning, and marketing allocation until we’re confident the numbers hold. Then you can launch knowing where your margin actually lands.
COGS Improvement Strategy
Food Product Margin Analysis
Pricing Strategy by Channel
Production Volume Planning
Market Analysis Across Canada & US
Why work
with us?
We’ve lived the hard lessons of the CPG industry and want to help founders avoid costly mistakes. And sometimes, a strategic “no” early on is the kindest advice we can give.
We also believe that the next great innovation isn’t coming from a major multinational. It’s coming from passionate creators, scrappy entrepreneurs, food incubators, and test kitchens willing to take the risk.
So, we’ve teamed up to bring life to those businesses with data, process, and manufacturing. Because like you, we’re hungry for what comes next.