WE ARE
BECAUSE
WE EAT
At Birdway, we operate as your fractional innovation team, not a traditional agency.
That means we embed inside your business as an operations partner, not just an external advisor. If you’re navigating co-manufacturing decisions, scale economics, investor readiness, a brand refresh, or even international expansion, we’d love to hear what you’re building!
Here’s where we can help:
Strategy & Innovation
We’ll show you where to play & how to win, using data to find category whitespace and then positioning your brand to own it. We have experience at the start-up scale, venture-backed growth stage, and with global brands north of $2B in revenue. So we understand where things can break at every level and how to prevent those fractures before they become expensive.
Brand Positioning
Concept Development
Consumer Insights
Product Portfolio Management
Product Development & Technical Commercialization
You've got a product. Now it's time to scale. Instead of breaking out the calculator, call us. We bridge the gap between benchtop and commercial manufacturing, ensuring your product's taste, quality, and consistency remain intact through every stage of production
Ingredient Sourcing
Feasibility Analysis
Food Product Development
Recipe Optimization
Benchtop Formulation
Manufacturing & Supply Chain
Co-packers are fickle people. Let us manage the relationships and streamline production setup, raw materials sourcing, costs, and packaging for you.
Co-man search & diligence
Operations management
Plant Trial support
Procurement strategy
3PL vetting
Financials & Commercial Readiness
We LOVE a good spreadsheet. Seriously.
It's your investment, but we treat it as if it's our own. We dive deep into the data, from COGS and operating costs to financial scenario planning and marketing allocations, ensuring your numbers are right before launch.
Together, we'll align your financials so you can meet your quotas and launch with fewer barriers.
COGS Improvement
Pricing Strategy
Margin Analysis
Production Volume Planning
Why work
with us?
We are not in the business of separating people from their wallets. We’ve lived the hard lessons of this industry and help founders avoid repeating them. And sometimes, a strategic “no” early on is the kindest advice we can give.
We’ve also learned that the next great innovation isn’t coming from a multinational that just needs to play it safe. It’s coming from passionate creators, scrappy food incubators, and test kitchens willing to take the risk.
So, we’ve teamed up to support those businesses with data, process and manufacturing. To bring life to food brands, because like you, we’re hungry for what comes next.

